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Franchise Development Coordinator

Ballard Brands

This is a Contract position in Mandeville, LA posted November 28, 2021.

Ensure every franchise inquiry (lead) is responded to via phone, text and e-mail in timely fashion. Utilizing the Franchise Development systems and tools, convert leads to suspects and suspects to prospects. Assist the Franchise Development Department reach its monthly and annual goals by providing maximum qualified prospects to the recruitment team. Track and measure lead generation marketing spend, lead sources and conversion ratios.

Essential Duties & Responsibilities:

  • Intercept all franchise inquires and respond accordingly in a timely fashion (within 24 hours of submission). Contact with leads will be via phone, text and e-mail. Document all communication in the CRM.
  • Utilize the CRM and other tools to manage required follow up contact with leads, suspects and prospects.
  • Guide suspects to complete the Confidential Questionnaire.
  • Ensure all leads are contacted a minimum of nine times over a two-week period (three calls, three text and three e-mails) before closing the leads file.
  • Track the source to all leads to ensure lead generating sources are effective.
  • Measure lead generating marketing spend by source.
  • Track and report accurate lead conversion ratios – leads to suspects to prospects to franchisees.
  • Manage the “up-system” to ensure the correct Franchise Licensing Representative is working with the prospect.
  • Coordinate and conduct Join the Team Days – Prepare agendas, coordinate with other participating team members, assist prospect with hotel and travel arrangements, coordinate lunch, prepare meeting space(s), etc.
  • Assist with franchise agreement execution and processing.
  • Create franchisee account in CRM
  • Assist with the registration and logistics associated with departmental expos and conferences.
  • Manage franchise broker relationships and maintain digital platforms with accurate and relevant brand/franchise information.
  • Performs other projects and activities as assigned to support our internal team and external customers.


  • Excellent Communication skills – both verbal and written
  • Customer service oriented
  • Geographical awareness
  • Strong organization skills
  • Experience with client relationship management (CRM) tools (preferred, not required)
  • Ability to utilize software programs to prepare documents, spreadsheets and presentations
  • Ability to think ahead and creatively
  • Ability to organize and manage multiple tasks
  • Commitment to company values
  • Believe in the company vision and mission


Base Salary plus Commissions

Job Type: Full-time

Pay: $35,000.00 – $60,000.00 per year


  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Health savings account
  • Paid time off
  • Professional development assistance
  • Referral program
  • Retirement plan
  • Vision insurance


  • 8 hour shift
  • Monday to Friday

Supplemental Pay:

  • Commission pay

Ability to commute/relocate:

  • Mandeville, LA 70471: Reliably commute or planning to relocate before starting work (Required)

Work Location: One location