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Digital Business Development Manager

Crawford Electric Supply

This is a Full-time position in Geismar, LA posted January 20, 2022.


Digital Business Development Manager


Branch, Louisiana

About Crawford:

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it’s time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!”  through our mindset competencies below:

Adapt: Effectively embrace new situation and people

Dare: Appropriately challenge the status quo

Learn: Learn from others, from mistakes, and self-improve

Position Summary

The role of the Digital Business Development Manager is to support, manage, and grow digital sales with Crawford.  The position will include specific goals and expectations.  This is a high-visibility position with phenomenal growth opportunities.  Digital Platform training will be provided, but the ideal candidate must possess a tremendous amount of high energy, creativity, and leadership instincts.   


  • Directly responsible for meeting specific yearly eCommerce sales goals
  • Develop internal and external training programs to enrich our associates’ and customers’ knowledge and understanding of our value-add services
  • Work closely with outside, inside, and counter sales teams to identify customer needs and provide digital solutions based on those needs
  • Work closely with purchasing, credit, and project management teams to identify SOP enhancements and provide solutions to improve operations
  • Identify target customer opportunities by using internal analytics suite
  • Visit customers to demonstrate, implement, and/or troubleshoot digital capabilities
  • Assist in driving incremental sales via digital platforms by working with the marketing team on quarterly promotions
  • Build, analyze, and distribute monthly digital sales reports highlighting branch and region performance, recent wins, and opportunities
  • Create and present high-level presentations to be given to executive team, branch management, sales teams, strategic vendor partners, and customers.
  • Work cross collaboratively with Crawford’s regional Digital Business Development Managers to share best practices to drive increased knowledge and usage of the company’s eCommerce tools
  • Attend Sonepar Digital meetings as needed


  • Strategic thinker who can plan for and drive sales across all customer-facing mediums of our existing digital platforms
  • Bachelor’s Degree preferred
  • 1-3 years of experience in a sales role
  • Electrical Distribution industry experience a plus

Additional Requirement

  • Ability to travel 60% of the time, sometimes overnight

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.  They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.  All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer

Crawford is a subsidiary of Sonepar USA.